New NickWatch Lands in the U.S. During Kids’ Choice Awards

It is a good choice for caregivers to keep their children safe and give them some freedom.

NickWatch, a smartwatch made by Watchinu and licensed through Nickelodeon, made its U.S. debut Saturday on Walmart.com with a special ad that aired during the Nickelodeon Kids' Choice Awards.

NickWatch launched in the UK last year and won a Red Dot Design Award earlier this year. The watch lets kids communicate with parents and other caregivers via text messages and voice calls, real-time GPS tracking via the NickWatch app, and a host of activities and games with Nickelodeon characters like SpongeBob SquarePants and the Teenage Mutant Ninja Turtles. The company also promises regular content updates, which can help your kids avoid getting bored seeing the same content over and over again.

"NickWatch is a true disruptor in children's wearable technology, combining world-class Nickelodeon content with unparalleled parental controls and functionality," Watchinu CEO Udi Miron said in a statement. "We are bringing it to market A smartwatch that’s not only fun and informative, but will grow with the kids who wear them for years to come.”

The idea, of course, is to give your kids independence while keeping them safe, and the NickWatch app offers a subscription service ($8 - $13 per month) that does just that with location tracking and communication tools. You can also create an area (geofence) where you want your children to stay and be notified when they exceed those boundaries. Parents and caregivers can even mute the watch during school hours and manage who can chat with their children on the watch.

NickWatch retails for $119. The product will be available on Walmart.com on Saturday, July 13, and should appear in Walmart stores starting in October.