Hillary Clinton's campaign sparked excitement and attention from everyone, with basically everyone trying to get their own two cents on the underlying political phenomenon. It wasn't just Americans who were inspired by the Clinton campaign, whether negatively or positively. Amateur designers from around the world are contributing to an online competition to improve Hillary Clinton's campaign logo. The competition has only been open for 14 hours, and contestants have five days to register, but more than 200 entries have already been submitted to the LogoMyWay page.
Joe Daley of LogoMyWay said in an email to Bustle that he started the contest after seeing conversations about the logo online.
We have a very active design community, and designers started a thread on the forum discussing how terrible Hillary's logo was. I thought this would be a great opportunity to showcase the talent of the LogoMyWay community and get some designers from around the world involved. I launched a logo contest to redesign the current logo and the designers had a great time.
The competition is still open for submissions, and Daley said the public can view and vote on submitted designs. Contest parameters stated that entries should convey a message of "American," "Presidential," and "Simple." It sounds easy.
So why does everyone want to change the Clinton logo? Indeed, the logo is pretty basic - it's essentially just an H-shaped figure with an arrow pointing to the right to symbolize progress. But the simplicity of the image prompted critics to call it boring or even plagiarism, as some said it looked too much like a hospital logo or the logos of FedEx or WikiLeaks. Some called the sign "weird." But whatever you think, at least you're thinking of Clinton.
Here are 15 potential new logos that show off Hillary's campaign in the best and worst ways.
1. Fade out logo
This logo puts a new spin on an existing design, essentially just extending the arrow and adding some style with a swirling American flag-type pattern. My personal favorite aspect of this logo: the user included patterns within the word "Hillary Clinton" and inserted them in reverse order of the H itself.
2. Rand Paul? Kite?
The same user changed the original design again, but the arrow looks more like a waving flag than a clear instruction. Additionally, there's a bit of a swirling flame at the base of the logo that looks a lot like Rand Paul's bland torch logo.
3. friends
This is beautiful, but there are a few issues here. First, Hillary only has one L in her signature, but her name actually has two L's. Plus, doesn’t the font in the logo look less like an ad for an official presidential campaign and more like it’s introducing an episode of Friends?
4. Blank
There's some interesting negative space happening here. The design also takes advantage of the underlying reverse symmetry of the two halves of the H, but the star floating in the middle looks a little too sperm-like for my taste - but hey, everyone is different.
5. Go this way
This is actually one of my favorite ideas because it's one we've never seen before. I also didn't see anyone else with the same visual concept in all the entries. Well done, Pixma.
6. Star power
This is the most confusing, disorienting sign I can imagine. This is more of an optical illusion than an effective campaign strategy. Are you still dizzy?
7. Initial impressions
The logo incorporates Clinton's two initials, eschewing the tactic of using Hillary's first name to distinguish her as a female candidate. It also subconsciously reminds Americans to watch CNN.
8. Hallucinations
I take back what I said about another sign being the most confusing sign.
9. Summary
There are a lot of moving parts in this design. Like the number 7, it incorporates and even emphasizes the "Clinton" part of Hillary Clinton by highlighting the C number, but the average American citizen might try to draw a maze within it instead of thinking about economic policy.
10....
I'm willing to give this person the benefit of the doubt and say that he or she may not realize that the sign is basically a swastika.
11. Ultimate Edition
This is a great design! Unfortunately, it's very similar to Obama's 2008 campaign logo. Good luck next time, Trabas.
12. Less is more
This is my personal favorite. It's simple, classic and instantly recognizable.
13. Flamethrower
This looks like a cross between the Paul logo I mentioned earlier and the NFL icon.
14. Mix generously
There's a lot going on with this design. It combines the original arrow design with the underlying meaning of the road ahead - my favorite - along with text at the bottom that many designers have added to their work to further define it as a 2016 campaign logo, although I doubt anyone would do that. It would be hard to figure this out without a title.
15. Sweet Home Hillary
I don't understand why this logo has to evoke images of family life. Why add an unmistakable domestic roof to a classic suburban family home? The stars on top even make it look like a Christmas tree. Aside from the confusing stripes and serif font, the suggestion that voting for Clinton would bring some sense of warmth to the White House turns me off to this design.
Images: Hillary Clinton (1); Jiffy (1); Mark My Way (15)
