Taylor Swift has enveloped us all in a lavender haze that doesn't seem to be going away anytime soon. On January 27 (at midnight, of course), Swift debuted a new music video for her midnight hit "Lavender Haze," which was written and directed by the singer herself. "There's a lot of lavender here. A lot of haze," she warned on Twitter, while also shouting out her "incredible co-star" Laith Ashley, who plays her love interest in the film. In typical Swift fashion, the new clip contains plenty of Easter eggs, many of which hint at the anticipated release of "Speak Now" (Taylor's version) , especially considering how purple symbolized that era. But fans were also blown away by the effortlessly gorgeous visuals.
In the new video, Swift wakes up in the middle of the night looking stressed out, but the man sleeping next to her immediately comforts her and decides to form a lavender mist around them for protection — literally . She bathes in vast expanse of lavender water, lies in a flower bed reminiscent of her "Our Song" video, and dances in a unique mist like no one is watching.
As Swift revealed in her post, "Lavender Haze" was actually the first midnight video treatment she wrote, setting the tone for the entire era. "This was the first video I wrote out of 3 that have been released, and this video really helped me conceptualize the world and mood of Midnight , which is like a sultry '70s sleepless dream," she explains.
Swift began raving about the "Lavender Haze" video shortly after its midnight premiere, while also paying special attention to hidden narratives and Easter eggs.
Many fans also praised Swift for choosing trans model, actress, and activist Ashley as her lover, and especially at a time when legal rights and protections for trans people are being threatened or revoked across the United States, there was naturally some thirst. tweets.
Of course, there are memes too. Lots of memes.
It's safe to say that, just like Swift, her fans just want to stay in the lavender haze.
