This sock subscription box has a great reason

If you're looking to transcend the world of black, white or unisex socks, then you're going to love this new subscription box - especially since it supports a great cause. Canada's Society Socks subscription box delivers colorful, playful designs to you every month. For every sock you receive, they donate a pair to a Toronto-area homeless shelter.

Society Socks is the brainchild of Filip Pejic and Sergey Sapelnyk, two college students in Toronto who came up with the idea during their internships.

"We noticed that a lot of our colleagues were wearing bold dress socks," Pejic told Buster. "After developing an interest in stylish socks ourselves, we quickly realized that purchasing them could take a lot of time, and it was difficult to find a company that consistently produced bold socks suitable for both casual and work environments."

Philanthropy meshed with the company's ethos after Pejic and Sapelnyk read an interesting article about homelessness.

"We learned that socks are one of the least donated yet most needed items of clothing. Homeless shelters typically do not accept used socks as donations. Around the same time we were becoming more interested in the funky sock trend, we Knowing this, we decided to combine these two ideas to create a social impact business!” Pejic shares.

While it may seem like a small gesture, donating socks to a shelter is extremely important. Since the shelter only accepts new ones, they won't be thrown away like old winter coats or accessories like gloves and hats.

If this piques your interest, you might want to know about the logistics of the box. A monthly subscription will definitely be a treat to look forward to in your mailbox—for just $21 CAD, you get two brightly patterned socks chosen just for that month. The service also ships to the United States with absolutely no shipping charges. For every pair you receive, a pair will be donated to a local youth shelter. “This means that customers who participate in the monthly subscription are actually donating two pairs of socks to charity every month,” Pejic explains.

This would make a super fun gift for any friend, family member, or partner, but if you'd like to test drive the socks before subscribing, they also offer an online store where you can scroll through Eye's pages - Bright prints, playful polka dots and checks.

Whether you buy it for yourself as a small gift or decide to buy your dad a three-month subscription for his birthday, it's definitely a way to give back. Who knew socks could be so great?

Image: Social Socks (4)