Hang garlands and string lights because Sugar Cookie M&Ms are coming this holiday season. The latest announcement from M&M parent company Mars Incorporated is sure to get even the worst scams into the "Christmas in July" spirit. Mars hears people talking about super early holiday sales and says, "Hold my candy canes."
The new flavors are inspired by something that already pairs perfectly with M&M's: sugar cookies. Each piece has a crispy sugar cookie center and a white chocolate shell that also tastes like a sugar cookie. Each bite is like a candy-sized cookie. Basically, if you like your sugar cookies stuffed with more sugar cookies, you're going to be a fan of the new M&M's.
Starting in November, the newest flavors of M&M's will officially begin hitting shelves nationwide. However, a handful of fans will get the chance to try Sugar Cookie M&Ms months in advance. On Saturday, July 25, M&M's will be giving away an M&M's Sugar Cookie giveaway on Twitter and Instagram. Keep an eye out for sale posts and comment using the hashtag #sweepstakes for a chance to snag a bag early. Five winners will be randomly selected from each platform, for a total of 10 winners, who will receive a 7-ounce bag of Sugar Cookie M&M's in early August.
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M&M's is no stranger to novel flavors. There are Hazlenut Spread M&M's, which are essentially little pieces of Nutella. Last Halloween, they launched Creepy Cocoa Crips M&M's, which are like M&M's with a cocoa pebbles filling. They made Pecan Pie M&M's, Crunchy Mint M&M's and Coffee M&M's. M&M Sugar Cookies aren't even the first cookie-inspired flavor Mars has produced. In 2017, Mars launched Cookies & Screeem M&M's (yes, with three e's) for Halloween. It's like an Oreo and a chocolate chip had a delicious baby. If they're any indication about the M&M and cookie combo, you'll want to try the new Sugar Cookie M&M's.
If you want a chance to be one of the first to try the new flavor, be sure to check out M&M's social feed on Saturday, July 25th.
