Iggy Azalea is now on OnlyFans — but not in the way you think. On January 13, the "Fancy" rapper announced that she would be partnering with OnlyFans on a new multimedia project called "Hotter Than Hell x OnlyFans." The year-long effort, billed as Iggy's "biggest project yet," includes illustrations, poetry, photography, videos, and even new music created exclusively for subscribers. While this may not be the adult content OnlyFans users are used to seeing on the platform, they promise the project will be "unapologetically hot."
"Once I got beyond the superficial discussion of what OnlyFans meant, I realized it was the perfect platform to launch a multimedia concept," Iggy said in a statement to Bustle. “I’m excited to not have to worry about the overwhelming and creatively limiting censorship that artists must face when sharing their work on other digital platforms.”
A subscription to Iggy's OnlyFans costs $25 per month. Subscribers will get new content first and be able to interact with her directly. The "Hotter Than Hell" project is visually inspired by supermodels from the 90s, emphasizing sex appeal and the old-school concept of centerfold models. When the project completes its launch on OnlyFans in December 2023, Hotter Than Hell will be available for fans to purchase as a physical coffee table book.
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Iggy joins a growing list of artists and influencers who use OnlyFans to connect with fans and promote projects outside of sex work and adult content. Cardi B was one of the first musicians to create an OnlyFans profile, giving her subscribers an exclusive look at what she's up to. Other stars using OnlyFans include Carmen Electra, Whitney Cummings, Amber Rose, Bella Thorne, and Dennis Real Housewives such as Denise Richards, Sonja Morgan and Larsa Pippen.
The OnlyFans project may come as a surprise to fans, as she stated in 2021 that she would never join OnlyFans. "I think only fans can truly empower people, but I will never join in," she said in a now-deleted tweet to Variety . "I don't want to make that type of content, it just annoys people who actually love this life. Shout out to the bad guys!!!!"
