Apple is currently lagging behind in generating AI games, but if recent reports are to be believed, that could all change soon. According to insider sources interviewed by The New York Times, Apple is working on adding generative artificial intelligence to Siri, and the feature may debut as early as June at the WWDC developer conference.
Siri was originally launched in 2011 and really hasn't changed much over the years. Digital assistants still struggle in many areas, often misunderstanding problems entirely, and artificial intelligence offers a way forward.
But Apple still has a lot of work to do in order to catch up with products like ChatGPT and Google Gemini. The company appears to be working overtime, with news that competitors' rapid progress in surpassing Siri has led to one of Apple's biggest shakeups in more than a decade. Now, Apple is said to be delving into its own AI plans and development.
Of course, all of these inside sources are anonymous. But if they are to be believed, Apple will soon be adding its own generative AI to Siri. Apple is even reportedly in talks to license some competing AI models, including those from Google and OpenAI.
Recent news that Apple has canceled the development of Apple Cars, freeing up time for the company to pursue other projects, further “proves” that Apple is fully committed to the development of artificial intelligence. These sources also told The New York Times that Apple plans to use revamped Siri as a more private way to use generative AI, as it will process everything directly on the iPhone rather than sending it to a large data center. for processing.
Of course, this will also save money in the long run, as cloud computing costs for ChatGPT and other models can increase significantly depending on the amount of content generated. There's a trade-off here, though, as smaller systems are reportedly more likely to hallucinate and return false information — a long-standing problem with generative AI. Whether Siri will face this problem depends entirely on how Apple develops it.
Regardless, it's an interesting moment for Apple fans. ChatGPT is gearing up to potentially launch its own search engine to rival Google, but we shouldn't expect Apple to launch something so big. Apple doesn’t even need to have the best generative AI. It just needs to finally get its foot in the door so it can expand over time.
