Whether you're celebrating the end of summer, the beginning of a new era, or commemorating a book's birthday, there's no better way to send it off than with a post on IG. With only 10 carousel slots, each photo needs to be carefully planned and carefully arranged. Since you spend a lot of time crafting the perfect grid post, you probably want your photos to get as many likes, comments, and reactions as possible. In order to achieve this, you need to click "Publish" at the appropriate time. So, when is the best time to post on Instagram? You may need to set an alarm or you'll miss the window.
No one wants to admit it, but we all put too much thought into our IG posts. Even the coolest people you know work hard to make their posts look effortless. But since the main feed on IG isn't chronological, there's no guarantee that your followers will see all of your hard work (and your impressive photo collection). That said, there are a few things you can do to increase your visibility, start by posting when the majority of your followers are likely to be online.
According to social media management and marketing strategy software company Sprout Social, Monday, Tuesday, Wednesday, and Friday all have their own windows of time, which are the best opportunities to post on Instagram. According to reports, these windows are:
- Every Monday from 10 a.m. to noon
- Every Tuesday 9 a.m. to 1 p.m.
- Wednesday 10 a.m. to 1 p.m.
- Friday 9 a.m. to 11 a.m.
According to the website, this information comes from data recorded around the world, which means you should be able to post within any of the timeframes mentioned above "and see positive engagement results." Of these four days, the best days to post on IG are Tuesday and Wednesday. Additionally, the company considers Sunday to be the worst day of the week to post on Insta.
If you're looking for a more precise estimate, social media management platform Hootsuite has narrowed down the best times to post for each day of the week. According to the company, the best time to post on Mondays is at noon because users are usually hard at work in the morning, but by lunchtime, they're ready to scroll. Tuesday's posts are most successful at 9 a.m. because engagement tends to be higher earlier. Apparently, on Wednesday, you need to hit "publish" at 11am. The company also noted that Hump Day saw the highest overall engagement.
Noon is the best time on Thursdays, but Hootsuite also notes that the time between 11 a.m. and 2 p.m. is a good time to interact. On Friday, you'll see a post time of 2 p.m. 9am is prime time for IG on Saturdays, as most people spend their morning browsing the web before their weekend plans begin. Finally, if you miss all the other weekday windows, you'll want to save your Sunday posts until 7pm. If you're sitting on a professionally edited Reel, Hootsuite recommends posting your video between 9 a.m. and noon, Monday through Thursday.
It's worth noting that Hootsuite's recommended release times are recorded in Pacific Time. However, given that most of the explanations provided revolve around working days, it's reasonable that these suggestions would apply to other time zones as well. Of course, all of this information may vary, but based on these brands' research, the only way to know if these guidelines actually work is to test them yourself.
We all know that every IG post gets a lot of attention before it is added to our social media profiles, which is why we should get as many eyes on our content as possible. Hopefully these estimates will help increase your visibility in your follower feeds, especially before you post your obligatory summer photo dump.
