The meaningful inspiration behind Gucci's famous Dionysus bag

Fans of Greek mythology may already know the heroic (and notoriously chaotic) stories about the gods like Zeus, Athena, and Aphrodite who inhabited Mount Olympus. But there was one Greek god who made an impact on fashion girls: Dionysus. According to ancient legend, Dionysus was the god of wine, pleasure and luxury, and was the inspiration for one of Gucci's most coveted bag designs.

After Alessandro Michele was appointed creative director of Gucci in 2015, he released the Dionysus bag within a year. In addition to pushing the Italian heritage brand in exciting new directions, it's this shoulder bag that has propelled Gucci back to the top of the bag charts. Since then, just about every influencer has been touting the flip accessory.

Unlike other Gucci bags, which are often identified by their double "G" hardware, the Dionysus bag's signature is its unique fastener: horseshoe-shaped hardware with two tiger heads at the end. The inverted U-shape reportedly represents the brand’s equestrian roots, while the image of the tiger comes from the immortal myth about Dionysus and how he crossed the Tigris River on the big cat gifted to him by Zeus. This symbol perfectly represents the combination of Michele’s vision for the brand and respect for tradition.

even if not With a rich Greco-Roman backstory, the Dionysus bag is unique and eye-catching in its own right. Plus, it can be as quirky or understated as you want. That's probably why celebrities like Meghan Markle, Dakota Johnson and Margot Robbie have all been spotted carrying Bacchus bags. Beyoncé has even released this structured bag multiple times.

Marc Robert Milan/GC Images/Getty Images

Chris Jackson/Chris Jackson Collection/Getty Images

Noel Vasquez/GC Photos/Getty Images

Ray Tamara/GC Images/Getty Images
1/4

While limited-edition Dionysus styles (from embroidery to appliqués) are interspersed with seasonal styles, you can still shop classics and new styles.

The most common Dionysus bag is the original version in the iconic monogram canvas. You know the one: the flap reveals a contrasting suede-lined pocket (usually red or black). Over the years, the styles have been redesigned with embroidery, patchwork and other creative embellishments to suit the shopper's mood. Chain strap bags also come in various colors of leather (printed or otherwise) as well as exotic leathers like python and crocodile.

It also comes in a variety of sizes, including small, mini, extra mini, and most recently, it was redesigned as a top handle bag. If you want to get your own Dionysus, prices range from $900 for a super mini to $31,000 for more exotic skins. enjoy!

Fixed bagDionysus GG small shoulder bag Gucci

Dionysus Small Shoulder BagGucci

Dionysus Small Shoulder BagGucci

Dionysus python leather small shoulder bagGucci

Dionysus Leather Shoulder BagGucci