After news broke that Marks & Spencer was suing Aldi over its Caterpillar Cuthbert cakes, it was only a matter of time before these memes started circulating. Within days, Twitter was flooded with fans supporting Cuthbert, so much so that #FreeCuthbert has trended several times.
If you don’t know the show, here are the basic details: Marks & Spencer believes Aldi’s caterpillar cakes infringe its Colin the Caterpillar trademark. Colin has experienced quite a renaissance recently, joining the likes of Percy Pig as the unofficial mascot of high-end stores. Now M&S has taken an intellectual property claim to the High Court and wants Aldi to remove Cuthbert from its shelves "and agree not to sell similar products in the future".
A spokesman for M&S said: "Because we know the M&S brand is special to our customers and they expect only the best from us, every M&S product on our shelves is A lot of love and care. We want to protect Colin, Connie and our reputation for freshness, quality, innovation and value."
Aldi isn't the only supermarket to have its own brand of caterpillar cake, with Sainsbury's, Waitrose, Tesco and just about every other major supermarket chain selling Colin's variations. Cuthbert's supporters on Twitter have made this fact very clear and pointed out a number of other flaws they see in the IP claim.
Aldi itself has been very vocal about the situation on its own social media, providing quality meme content since the news first broke.
So if you're a little behind on Cuthbert v Colin memes, scroll down to find some gems.
