To become famous on TikTok, you need two things: a phone camera and good lighting. Just ask Alix Earle, who has managed to cement herself as one of the platform’s unwavering “it girls” with the help of TikTok’s most popular new ring light – aptly named for "Alix Earle Lamp".
If the need for content creation isn’t already mentioned in your five-year plan, you may be wondering what the hype is all about. But a quick look at the videos and reviews under the #alixearlelight tag will prove that this device is totally worth it. So if you're ready to make content just like your favorite creators, you need to know about the influencer-approved ring light that every TikToker is using.
How Alix Earle got footage
Don't let the #alixearlelight hashtag (and its 36.6 million views) fool you—the light isn't actually named after the influencer. It's called the LED Selfie Light Rechargeable Clip-Filled Video Light, also known as the Rechargeable Selfie Light on the TikTok store. However, TikTokers have been using Earle's name as shorthand for the device after Earle shared that she used the product to take all of her Instagram photos in a December 2022 video. “Taking a photo or making a TikTok video — you need this,” Earle said.
The rechargeable selfie light is equipped with 60 high-quality LED beads to help you take every shot. When shooting, you can choose between white, natural light, and warm light, or try 10 different brightness levels to get the glow you want. The device also comes with a rechargeable battery that lasts up to 15 hours, and a swivel clip that attaches to your phone, laptop, or camera while shooting.
There's a lot to love about this accessory, but the best feature is its size. Measuring just 2.75 inches x 3.93 inches, the rechargeable selfie light eliminates the need to invest in a large, freestanding device that takes up half a room, meaning you can capture content wherever you go. It's handheld, portable, and convenient—no wonder Earl loves it so much.
Comment is already in
Before you try out the equipment for yourself, you might want to know how fans really feel about the lights. The TL;DR is: Creators don’t want enough viral products.
TikTok user @brookeananders0n insists that investing in light is a must for anyone making content, or if you want your videos to look "sharper" and give your content a high-quality feel. "Just do it, it's so worth it," the creator said in the Dec. 1 video.
Despite initial skepticism, for TikToker @chloecalkins.xo, it was love at first sight — or, should I say, love at first sight ?
"I wanted to hate it, but I loved it," the creator admits. "Looks really good. It makes the lighting perfect and now I can shoot great videos no matter where I am." Talk about a glowing review.
Even TikTok Shop users love this product, as the rechargeable selfie light received a 4.9-star rating out of 48 reviews on the app. "All you need is a selfie light. It's compact, fits in your purse or bag, and is super bright," one user wrote. "The brightness on this is incredible! Love!" commented another. Sounds like it might be time to upgrade, y'all.
where to buy
The rechargeable selfie light is available now on the TikTok Shop for $26, plus $9.99 shipping. Technically, it has a long name in the store, but it's the first suggestion that pops up when you search for "rechargeable selfie light" or "Alix Earle light."
If you're new to the Clock app's store feature, though, you can get a 30% new customer offer and buy accessories at a discount.
You can also add the ring light to your Amazon shopping cart if you want to buy the device elsewhere. This product normally sells for $20, but starting December 4th, you can pick it up for $14.99. That's a small price to pay for stunning selfies. Happy shooting!
