If you were one of the people who snagged the KVD Beauty Good Apple Skin Perfecting Foundation last year before it dropped, then this will perk your ears: On February 1, the brand will launch a sister product. The product — KVD Beauty Good Apple Lightweight Full Coverage Concealer — and Bustle got a sneak preview.
Like the foundation many beauty enthusiasts have fallen in love with, Good Apple Concealer contains apple extract for a boost of antioxidants and raspberry stem cells for hydration (a major if you're experiencing creases under eye concealer) advantage). The packaging also has a couple cool features: While the top of the concealer looks like a dropper, it twists away to reveal an angled female-foot applicator (similar to the applicators you'd find for lip gloss) , its design cleverly mimics fingertips.
Of course, it's the concealer effect that makes Good Apple Foundation so amazing. The pigment is incredible in one swipe, but somehow not heavy or cakey at all. While more pigment sometimes translates to "more blending work," the formula spreads easily with a beauty blender and looks just like natural skin.
It comes in 32 shades and can be used to conceal blemishes, brighten the under-eye area, accentuate the high points of the face or correct hyperpigmentation.
The KVD Beauty Good Apple Foundation was a fan favorite in 2021, racking up over 86 million mentions on TikTok alone (Travis Barker and his daughter even got involved). If the hype surrounding this launch is anywhere near the popularity of its predecessor, you'd be wise to be ready to snap up a quickie when it debuts next month.
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Good Apple Lightweight Full Coverage Concealer KVD Beauty On sale February 1st