Picture this: you're cozying up in front of the fireplace, ready to press play on your favorite horror movie, and open a can of *checks notes* rosé soda? Yes, now that Truly's beloved rose seltzer flavor is back, your fall may look like this. The autumnal equinox is approaching, and hard seltzer companies are welcoming summer with a fruity toast. The fan-favorite won't be around forever, though, so here's what you need to know if you want to get your hands on these permanently before the sun sets on rosé season.
Summer may be over, but that doesn't mean you have to say goodbye to the all-day rosé lifestyle. It may seem like an odd choice to launch a real rosé wine in the fall, but it actually makes perfect sense — the hard seltzer company has announced that the summer drink will be available on September 20, aka National Hard Seltzer Day ) makes a grand return. If you need a pick-me-up, Truly Rosé is a blend of wine flavor, strawberry, peach and green apple, and contains 5% alcohol. The drink will be back for a limited time, but you won't be able to pick up a can on its own. Instead, to enjoy the last days of summer, you need to get the brand's new Celebration Pack.
In addition to Truly Rosé, the Celebration Pack includes three new light beverages: Peach Fizz, Cranberry Cheers and Citrus Sparkler. The Peach Fizz is made from peach with cranberry and pomegranate flavors for a balance of sweet and sour, while the Citrus Sparkler is a blend of orange and tropical pineapple flavors. If your late-summer blues are getting in the way of cold weather, the combination of cranberries and pomegranates in Cranberry Cheers is sure to bridge the gap between summer and fall.
The Celebration Pack is expected to be available sometime in the fall. It's unclear how much the box will cost or which retailers will be stocking the summer flavors, but you can visit the Truly website to find a store near you that stocks the goodies. You can also purchase the bundle online through Drizly and Gopuff, subject to availability. There's also no telling how long these flavors will last in stores, so it's best to buy a pack of each flavor once it arrives at your local supermarket.
