Gucci has invited showbiz's most fashionable newcomers, Bad Bunny and Kendall Jenner, to front their latest advertising campaign. Titled "Gucci Valigeria," the campaign features the pair's jet-setting style. They posed provocatively with classic pieces from the fashion house's Savoy collection.
Overseen by creative director Sabato De Sarno and photographed by Anthony Seklaoui, the Kardashians star and Grammy winner exudes "the intimacy of a journey together," according to a press release from the brand.
In a photo released on September 30, the couple sat comfortably on a pile of Gucci suitcases while waiting to board a flight. In another promotional photo, Jenner and Bonnie walk up an airport escalator side by side, embodying "the glamor of 1990s jets." Of course, the two looked sophisticated and luxurious in head-to-toe Gucci clothing.
Paying homage to the brand's history while ushering in "a new era of adventure and luxury travel," the Gucci Valigeria campaign features a variety of suitcases, travel bags and bags that feature "infused with traditional design elements." , such as GG monogram and/or web stripes."
The campaign also introduces fresh designs, which feature new neon leather colorways and rubberized leather with an embossed Double G logo.
Jenner and Bad Bunny first sparked dating rumors in February 2023, when they were said to have gone on a double date with Justin and Hailey Bieber. A source told People at the time that the pair were "introduced by friends," adding: "He moved to Los Angeles a few weeks ago and bought a house."
The couple's "difficult launch," as some fans put it, comes after the two were photographed together attending the Gucci Spring/Summer 2024 show in Milan on September 22. The two have yet to publicly comment on their romance, although Bad Bunny seemed to inadvertently confirm it via Instagram Story in late August.
Most recently, the "Titi Me Preguntó" hitmaker told Vanity Fair in October that he wanted to keep his love life out of the spotlight. "I'm not really interested in clarifying anything because I'm not committing to clarifying anything to anybody," he said. It looks like this romantic shoot is as close as fans could have hoped for.
