Artificial intelligence has been a dominant force at Google I/O this year, and one of the biggest announcements from Google was the new Gemini model customized for Google Search. Over the next few weeks, Google will roll out a number of AI features in Search, including an AI overview, AI-organized search results, and video search.
Artificial Intelligence Overview
AI Overview comes into play when you're searching for something on Google and want a quick answer. This feature gives you an AI-generated overview of the topic you're searching for, with references to its sources and links you can click to read further. Google is testing an AI overview in Search Labs, but has rolled out the feature to everyone in the U.S. this week.
Later, you'll be able to tweak the AI overview with options to simplify some of the terminology used and even break down the results in more detail. Ideally, you can turn complex searches into content that anyone can access. Google is also rolling out a feature that lets you stack multiple queries into a single search: The company used "Find the best yoga or Pilates studios in Boston and show me details of their introductory offers." Information, and walking time from Beacon Hill" example, and AI Overviews returned the full results.
Like other AI-generated models, you can also use this feature to plan your actions, including creating meal plans and preparing for travel.
AI organization results
In addition to the AI overview, Google Search will soon use generative AI to create “AI-organized results pages.” The idea is that the AI will intelligently rank the most relevant options for you so you don't have to dig around the web too much. So when you search for something like birthday dinner restaurants, Google's AI will suggest the best options it can find, organized under AI-generated headings. AI-organized results will be available for English-language searches in the U.S.
Search by video
Google previously launched a "Circle to Search" feature that lets you circle elements on the screen to launch a Google search on a specific topic. But soon, you'll also be able to start a Google search from a video. The company gave the example of a customer who purchased a used record player but the needle didn't work properly. The customer took a video of the problem, described it out loud, and sent it as a Google search. Google analyzed the question and returned relevant results as if the user had simply entered the question in detail.
Video search will soon be available to English-speaking users in US Search Labs, and Google will expand the feature to more users in the coming months.
