Not content with its attempt to capitalize on the taste of outer space with the launch of a limited-edition interstellar Coca-Cola earlier this year, the famous purveyor of caramel fizzy drinks has now branched out into music collaborations. American EDM producer and DJ Marshmello launches the next in a series of new collaborative drinks inspired by creativity and culture, creating his own limited-edition drinks based on classics.
Do you think you can make a good guess about the flavor? Think again! Rather than going the obvious route (marshmallow, anyone?), the music producer's concoction taps into a "vibe blend" of two of his favorite flavors: strawberry and watermelon.
"One might expect Marshmello's limited-edition Coca-Cola to be marshmallow-flavored," a press release reads, "but just as his suit is filled with epic drops, the magic here is more unexpected."
"Everyone was like, 'Are you going to make a marshmallow flavor?'" Marshmello added in an interview with Billboard . "That's why I didn't really want to do it, so we started trying different flavors... We focused on [strawberry and watermelon] and that was it."
Punters who have stumbled upon the can are sometimes confused by the decision. "Can someone please explain why Marshmallow Coke isn't marshmallow flavored?" @DazelBrain tweeted. “The marshmallows are right there my friend,” @3x1minus quipped. However, these minor technical issues aside, early impressions look good. When Buzzfeed taste-tested the new beer, it highlighted its "light and fruity" flavor, adding that it "kind of has the sweetness level of Cherry Coke, but slightly less...".
Interested in finding a fruity fix? You'll want to go to Tesco. But be warned: once the stock is gone, it's game over. Elsewhere, Budgens, Londis, Booker Premier and One Stop stores are selling the drinks, with zero sugar versions also available. Anyway, a slim jar will set you back 77p.
