In the fall, there's usually one coffee on everyone's lips: the pumpkin spice latte. But this year, the PSL seems to be facing some competition. No, it's not just Dunkin''s iced spiced munchkin drink that competes with classic Joe's on price. Whole Foods' brown butter cookie latte is the grocery store's best-kept secret, according to TikTok, which means the seasonal drink's 20-year reign may be coming to an end.
The delicious product started making waves in the comments of TikTok rafter creator @foodwithdemetrius, which went viral on August 2. "I don't know what Whole Foods put in this Iced Brown Butter Cookie Latte, but whatever it is, I need them to be available year round," says the foodie. Thanks to TikToker, Whole Foods coffee bar employee @madeline.elyse98 was able to answer this question. "It's just pumpkin syrup and caramel syrup combined, and that's what brown butter tastes like," the employee explained in the Aug. 10 video. “No brown butter syrup.”
The creator went on to share that since the drink is seasonal, it's no longer available, but was able to provide a tip for curious coffee lovers who can't get their hands on a viral latte soon enough. According to the barista, you can order the drink by asking for the caramel and pumpkin syrup combo as long as the location has the flavor available.
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In the OG video, @foodwithdemetrius suggests pairing the menu item with oat milk and boasts about the drink's four-dollar price tag, though it's unclear if the price will be consistent across all stores. If the video's 1.6 million views and 202,800 likes haven't convinced you to try the sweet drink, the 2 million views under the relevant hashtag or countless positive comments in FYP might encourage you to switch.
The couple behind the @maya.and.hunter account gave the drink a 9-9.5 out of 10, while @natalyaalisia dared to call it an "upgraded version" of Starbucks. That's a serious endorsement, y'all.
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Speaking of Starbucks, the PSL isn't the only drink to be scared of this season, as the Whole Foods drink is being compared to another fall staple. “If you like Starbucks Brown Sugar Oatmeal Milkshake Espresso, you’re going to love this,” said @lizz._.bear. "It's amazing."
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Since the drink can only be ordered at a Whole Foods coffee bar, you might have a hard time finding a latte near you. Luckily, TikTokers are sharing their tips on how to make coffee at home, so you can keep up with this viral trend without having to spend 45 minutes grabbing a cup of coffee.
User @foodieeshh recreated the recipe using 1883 pumpkin pie and caramel syrup, which is the same syrup Whole Foods uses to make its Brown Butter Cookie Latte. To start the drink, the creator made two shots of espresso with double espresso dolce. During the brewing process, they add three pumps of pumpkin pie syrup and two pumps of caramel syrup directly into the cup. Next up is espresso, six ounces of oat milk, and don’t forget to top it with some ice. "This drink tastes exactly like the drink I drink at Whole Foods," the TikToker commented.
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It may not have "pumpkin spice" in its name, but don't be fooled: Whole Foods Market's Brown Butter Cookie Latte is about to become your new favorite fall drink.
