Every year since 2016, music fans and artists around the world have awaited the release of Spotify Wrapped, the streaming platform that turns annual data tracking into cool music statistics and ranking breakdowns. Since Spotify Wrapped was taken down in 2022, your social media has probably been flooded with friends sharing their top songs, artists, genres, and other streaming details for the year (data collection actually ended early on October 31).
According to rankings provided by Bustle, Bad Bunny is the most played artist globally for the third consecutive year, with Taylor Swift, Drake, The Weeknd and BTS rounding out the top five globally. In the US, Drake is the leading artist, followed by Swift, Bad Bunny, Kanye West and The Weeknd. The most popular podcast is Joe Rogan’s multi-million dollar show of the same name.
Spotify Wrapped (and Apple Music's new "Replay" replicas) are a great way to showcase your unique (or essential) musical tastes, and musicians aren't shy about reacting to their appearances at fan gatherings. Loving grandma Dionne Warwick on Twitter jokingly offered support to those who have had too much fun on her live streams this year, while Charli XCX thanked fans for paying her bills.
Meanwhile, Taylor Swift, Billie Eilish and other pop artists thanked fans for listening.
Other artists also shared their emotional reactions.
Celebrities have also shared their own package roundups on social media. It came as no surprise when Paris Hilton announced that Britney Spears was at the top of the list, while Jennifer Garner was also known for her announcement last year. She is Ghana's number one artist, much to the delight of director J.J. Abrams' daughter Gracie.
Spotify also offers musicians their own version of Wrapped, giving them insights into their global stream numbers and listenership. Bands such as NSYNC, Michael Bublé, Lewis Capaldi, The Smashing Pumpkins, Oasis and Keane have all responded incredibly to the numbers, thanking fans for their support.
Brands and fictional characters have even joined the campaign, with some sharing made-up statistics.
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