For many Instagram users, getting likes and followers is crucial. A basic way to increase the visibility of your posts is to tag them with relevant hashtags so that your content can be discovered by users browsing for keywords using Instagram’s search function. Here are some popular tags to help your Instagram posts reach a wider audience.
If you post a photo of a sleeping dog and add the hashtag "#dog" in the caption, other users searching for #dog may see your photo and post, like and comment on it, or even start following you. If you consistently add relevant and popular hashtags, you can keep your content at the top of search results, increase your chances of gaining likes, followers, and even landing on Instagram’s Explore page.
While popular hashtags are always changing based on current events and new trends, here are some of the perennial favorites.
#Love remains one of the most popular and used hashtags on Instagram. People add #love to many types of content, and users search for it regularly. Instagram visitors are always open to seeing beauty and positivity.
#beautiful With so many great filters to make an ordinary photo or video look extraordinary, #beautiful is a popular way to describe attractive photography or film on Instagram.
Summer seems to be everyone's favorite season on Instagram. From beach photos to pink and orange sunsets, #summer comes with stunning photography, beach scenes, and other fun summer activities.
So, your dog is sleeping and you think he's cute, right? Post a photo of your furry friend and add #cute. When Instagram users search for #cute, they'll find tons of adorable animals, babies, and more adorable stuff.
Instagram is the top selfie website. Everyone looks beautiful using photo filters, and it's easy to take random photos of yourself, add #me, and collect likes from your followers.
Many young people like to post flattering photos of themselves. Adding #girl is a sure way to generate positive feedback.
TBT stands for "Throwback Thursday" and many people like to find old photos and post them with the hashtag #TBT. These throwback posts are fun and generally popular.
Users added #IGers to various posts. Short for “Instagrammers,” people use #IGers to tag any photo they feel is iconic or represents their “brand.”
#Instagood describes any photo or video that the poster thinks was done particularly well. Adding #Instagood means you're proud of your post.
Some users get creative and use another collage-making app to combine multiple photos and then upload them to Instagram. Adding #Instacollage shows that subsequent posts are unique and creative.
Use #latergram when you post a photo or video later rather than immediately.
The original #PhotoOfTheDay poster selected a popular photo from this hashtag group and included it in an online gallery, sort of like a competition. Nowadays, people add #PhotoOfTheDay to indicate photos that they are particularly proud of.
Feeling sad, happy, angry, confused, or any other emotion? Take a photo or video that represents your current state of mind and add #instamood to show people how you feel.
Many people use an app called Tweegram to simultaneously post an Instagram photo and post it on X (formerly known as Twitter), where they can also type a 280-character message. Add #Tweegram to indicate that you are using the Tweegram app.
East Asian Instagram users initially started using #iPhoneAsia on their posts, but many Americans also use the hashtag.
Since Instagram created the Android app, some people have started using #iPhoneOnly to indicate that they use an iPhone to take photos or videos.
Many users like to add #LiveAuthentic to their posts when sharing nature pictures or showing artistic photo styes.
No, that's not an internet abbreviation! VSCO is the name of the top photo editing app that users like to use before posting their photos on Instagram. VSCO fans like to let their followers know that they use VSCO on their Instagram posts, so they add the #VSCO tag.
If you want to generate more interest from your local followers, try tagging your posts with the nearest big city. For example, if you're located near Austin, Texas, add tags like #austin or #austintx.
If you use multiple hashtags in your Instagram caption, try to separate them from the actual caption so the caption doesn't look cluttered and hard to read. Enter a title, then make multiple line breaks, placing the hashtag at the end. Some users add periods at the beginning of line breaks to help guide the viewer's eyes down toward the hashtag.
To keep up with current hashtags, visit popular hashtags and check out new content and trends.
