Instagram is one of the most popular social photo-sharing platforms on the web. When you first sign up, you can connect with your existing friends, but if you want to build a serious brand or business page, then you'll want to know tips and tricks for getting more followers. We have some below.
No one wants to follow a user who posts bland content. Make sure your photo and video posts contain the best, highest quality content you can publish.
Other users will visit your profile, take a quick look, and then decide to click the "Follow" button or leave. To increase your chances of gaining new followers, consider giving your profile a serious makeover. You can improve the appearance of your profile and the quality of your content by:
- Choose a great profile photo that accurately reflects you or your brand.
- Write a compelling bio that summarizes what you or your brand has done for your audience.
- If you run a business, you might switch to a business profile.
- Post eye-catching, visually appealing photos and videos while staying as close to the topic as possible.
- Tag your posts with relevant hashtags and locations.
- Keep a publishing schedule, publish regularly and be consistent.
You can have a beautiful Instagram profile with tons of great content. Still, if you don’t take any steps to get your content in front of your target followers, you’ll have a hard time increasing your follower count. This kind of interactive work can be time-consuming, but it's worth it in the end.
To find the target users to interact with, you can:
- View users who follow profiles similar to yours.
- See who has posted content under a specific hashtag.
- See who posted content in a specific location.
You can interact with these target users in the following ways:
- Like one or more of their posts.
- Leave a positive and personalized comment on one or more of their posts.
- Follow them (as long as you have no problem increasing the number of followers).
Your interactions are designed to get the attention of your target users. They visit your profile out of curiosity. If they like what they see (because you posted great content and targeted them correctly), then you have a good chance of getting them to become followers.
By asking your existing followers to like and comment on your posts, you increase your chances of showing up in the Explore tab. It displays a grid of photo and video posts based on who they follow and the type of content they like.
This is a good thing because it means you’re rewarded for posting great content that goes viral. So if someone views the posts shown in your Explore tab and then decides to view your profile, you may gain their attention. This is how some of the biggest and most successful Instagram users quickly and effectively increased their follower counts.
Beginner engagement strategies include:
- Ask your followers to like or comment in the post title.
- Ask your followers to tag a friend in the post title.
- Like the comments your followers leave on your posts.
- Reply to comments followers leave on your posts.
- Visit users who have liked or left comments on your posts and reciprocate.
Advanced engagement strategies include:
- Start a contest and ask your followers to retweet your post.
- Create a contest and ask followers to post original content related to your brand or campaign.
- Partner with similar users to create a shoutout campaign.
- Ask followers to tag their posts with your brand-specific hashtag.
- Ask followers to visit a link in your profile and take an action.
Instagram Stories and Instagram Live are two other features that can help you engage with your existing followers and bring you new ones in the process. If you look at the top of the Explore tab on Instagram, you can see the stories and users that are currently live in the horizontal feed at the top, which is where you want to appear when you post a story or go live.
For any Instagram Story you post, consider adding a hashtag and location. This way, your story will appear on dedicated pages for the hashtag and location you tagged. Users searching for a specific hashtag or location in Instagram might see your story and decide to watch it, which could earn you new followers.
For any Instagram Live videos you decide to launch, consider doing it on a day and time when your followers are most active.
Your followers will be notified when your live video is posted. If a large number of followers decide to tune in, it may end up in the "Top Live Videos" tab that appears at the top of the Explore tab. This means that someone viewing a popular live video might decide to watch your video and eventually navigate to your profile and follow you.
If a large number of people follow you elsewhere online, such as on Facebook or a personal blog, you can attract more Instagram followers by letting those people know you exist.
You can promote your Instagram profile in the following ways:
- Use the auto-post feature on the Instagram caption tab to post directly to Facebook, X (formerly Twitter), and Tumblr.
- Add a link or Instagram badge to your blog or website.
- Tell your friends and followers on other social networks to follow you on Instagram by adding your nickname to your bio.
- Add your Instagram username to the end of the title of every post you make on other social networks.
- Add your Instagram account and profile link in your email signature.
While buying Instagram followers is an option, it is not recommended if you are looking for real users who actually like your posts. Buying followers on any social media website is usually only recommended if you just want to increase your numbers.
There's no guarantee that the followers you buy are currently active, and many people who pay for them end up with ghost accounts that disappear over time. If you find an account or website promising you hundreds or thousands of followers at various prices, don’t be fooled. Not worth it in the end.
