Ben & Jerry's never-ending list of delicious flavors has something for everyone, and the brand is always introducing something new. Now, Ben & Jerry's has teamed up with Tony's Chocolonely to produce the most sustainable flavor yet. This magical alliance will see both brands launch new products inspired by each other, including unique ice cream flavors and two chocolate bars. It's certainly a match made in heaven, and you can buy the Ben & Jerry's x Tony's Chocolonely collection here in the UK.
From September 2022, you'll find Ben & Jerry's Chocolately Love A-Fair ice cream in the freezer, priced at £5.49. Inspired by Tony's Dulce de Leche Sea Salt Bar, the new flavor consists of chocolate ice cream and salted caramel swirls filled with heavenly chocolate and caramel chunks. Of course, there will be a non-dairy version too.
As for Tony's Chocolonely, they will launch two new chocolate bars in early 2023. The first is a Dark Milk Chocolate Brownie Bar, inspired by Ben & Jerry's Chocolate Fudge Brownie. The second is a white chocolate strawberry cheesecake style bar inspired by Ben and Jerry's Strawberry Cheesecake.
Ben & Jerry's is Fair Trade certified and is "by far the largest mission ally" participating in Tony's Open Chain initiative. The US company will transition its raw material sourcing practices to Tony's Open Chain initiative to ensure "company responsibility for ensuring full traceability of the cocoa supply chain". Other Mission Allies include Aldi, Jokolade and Delicata.
Ben & Jerry's global head of value-led sourcing, Cheryl Pinto, described it in a press release shared with Bustle as "an exciting next step in our cocoa journey" as the company seeks to "reinforce our commitment to farmers, fairness and ethics." Purchasing through Tony Open Chain". This will allow them to "combine traceability with sourcing principles, a natural fit with Ben & Jerry's mission. "
Joke Aerts, head of Tony’s Open Chair at Tony’s Chocolate, added: “Partnering with one of the world’s most popular social justice companies really gives our initiative international recognition and demonstrates our Ways to Work is a solution for all players in the cocoa industry. "
