Over the years, countless celebrities have dreamed of their own beauty brands.
While major pop stars and actors are at the top of the list, one beloved superstar has been conspicuously absent from the field until now.
Beyoncé's Cécred is *finally* here
Back in May 2023, Beyoncé teased her hair care brand, leaving the world wondering what she might be creating behind the scenes. Then, on February 20, the multi-talented finally entered the ever-evolving world of celebrity beauty with Cécred.
Cécred launches Foundation Collection, a versatile line of seven hair essentials formulated with the brand's patent-pending Keratin Restoration Technology to strengthen and restore hair health. The range also prioritizes scent and texture and promises to deliver a luxurious sensory experience that integrates into the ritual of your hair care routine.
On a deeper level, Queen Bey's goal is not only to honor her roots (her first job was styling hair in her mother's salon) but to create beautiful products that women of all hair types and textures can feel good.
Of course, as with most celebrity-led brands, there's often a level of speculation among shoppers, so we'll find out for ourselves if the hype is justified.
Meet the editors
Cécred offers hair care products for every hair type, and Bustle hired two hairstylists with completely different textures to test the products.
Jordan: 3C curly hair
"I have curly hair, type 3C. Although I have a lot of hair on my head, each of my hairs is very fine, so I experienced a period of breakage around my hairline because my baby hair is so fragile .
Curly hair tends to be very dry, so I'm always on the lookout for products that make my hair feel super hydrated and soft. I love this treatment that strengthens, adds volume and promotes growth since my goal is to have hair that flows down my back. ” — Jordan Murray, cosmetology intern
Olivia: Long, wavy hair
"I have color-treated fine hair that used to be ringlets, but after years of salon appointments and heat styling, is now just soft curls. While my roots tend to get quite greasy between washes, But the ends of my hair always crave rich oils.
Because my hair is very thin, it often lacks volume and volume - while I love using powdered dry shampoo and styling agents to add volume, my strands need lightweight formulas to keep it looking Bouncy, hydrated and shiny. ” —Olivia Rose Rushing, beauty writer
first impression
Before those formulas touch Jordan or Olivia's hair, the girls have a few ideas.
Jordan loves the brand’s luxury vibe
"At first glance, I really like the packaging of this product. It's simple, stylish, and beautiful. It gives a luxurious, spa-like vibe, which I feel enhances the experience of using the product.
The size of the bottle is also very good. I find that brands often charge a lot for small bottles that don't have a lot of product, but I don't feel that way about Cècred. ” —Jamie
Olivia loves the sultry scent of oud
"As a perfume lover through and through, to me, scent is almost as important as the performance of the product - a task Cécred understands perfectly. Its signature scent is full of exotic agarwood, lush jasmine petals, rich sandalwood Fragrant and dreamy musk, it perfectly aligns with the brand’s core belief: hair care is sacred.” — ORR.
Nourishing hair oil
Formulated with a blend of 13 nourishing oils, including sea buckthorn, black seed oil, golden jojoba oil and coconut oil, this nourishing hair oil ($44) is formulated for medium to thick hair.
Cécred Nourishing Hair Oil
A little goes a long way
"As someone with dry hair, I often use essential oils for quick hydration - and while this particular product isn't ideal for those with fine hair, I find it quite lovely.
For my long hair, a drop or two of the rich elixir effortlessly banishes any frizz and adds a high-shine shine. Too much product does make my hair feel heavy, but as long as you use it conservatively, this little bottle of liquid gold lasts me a long time. ” — ORR
Moisturizing shampoo
Hydrating Shampoo ($30) is enriched with hyaluronic acid to nourish, make hair more manageable and strengthen strands.
Cécred Moisturizing Shampoo
it creates deep foam
"Because the job of shampoo is to cleanse, I find that most shampoos leave my hair brittle and dry. This one did not disappoint.
It lathers nicely and my scalp feels very clean, but after rinsing the product out, my hair doesn't feel like the moisture is gone - instead, it's incredibly soft, which is a feeling I wouldn't normally expect until I wash it afterwards . ” —Jamie
Purifying Shampoo and Scalp Scrub
Purifying Shampoo and Scalp Scrub ($38) removes product buildup and promotes scalp health with gentle exfoliation, leaving your head feeling clean and tidy.
Purifying Shampoo and Scalp Scrub Cécred
So incredibly gentle
"After a recent discussion with a scalp care expert who told me that scrubs aren't always the best idea, I was worried I wouldn't like this product - but I was immediately impressed with how gentle the formula was.
This is probably the mildest formula I've tried on the market, so much so that you barely feel any grit. A little bit of product creates an incredibly rich consistency that almost feels more like a nourishing treatment than an exfoliant. Its unique tea tree, lemon and mint scent is cooling and soothing and after rinsing off, this product really makes me feel like a new woman. ” — ORR
Deep Moisturizing Conditioner
Hydrating Deep Conditioner ($38) is lush and deeply hydrating, designed to provide curly and curly hair types with the moisture they need.
Cécred Deep Hydrating Conditioner
My hair immediately felt softer
"This deep conditioner will definitely become a part of my weekly hair care regimen because it's super thick and has the perfect smoothing effect. After rinsing it out, my hair feels so soft without adding any oil or Before leave-in conditioner ” —Jamie .
Reconstructive Treatment Mask
The Rebuilding Treatment Mask ($42) is designed for those who struggle with dryness from heat styling or color treatments. It contains ingredients like keratin ferment and vitamin E, which moisturize, help repair damage, and reduce breakage.
Reconstructive Treatment Mask Cécred
Jordan's hair is effortlessly combed back
"I used the Rebuilding Treatment Mask after shampooing. In terms of treatment, it takes multiple uses to really notice a difference, so I can't comment on whether my hair looks healthier or feels stronger. That said, I really Love the thick consistency of this product and how easily my hair slides through my fingers when I detangle it. It also preps my hair well for deep conditioner.” —Jamie.
Olivia's hair has never felt heavy
"I like to treat my hair with a hair mask once a week and this one is outstanding. I was really surprised by the silky thin consistency of the formula and when I applied it to my hair, I was so wet It feels like a dream on my hair after styling as usual and my hair looks healthier and more hydrated (even after only one use).” — ORR
final verdict
In short: Cècred is the real deal, and Jordan's 3C curls and Olivia's fine hair both found the right product for their unique needs.
Jordan says it's curly girl approved
“After using Cècred, my hair feels softer than before and my curls have great shine. The only difference in my routine is the addition of Cècred products, so it’s safe to say they are here to stay. As a Curly girls, I highly recommend giving this a try.” —Jamie.
Olivia loves that you only need very little product
"Sometimes, washing your hair can feel like a chore, but with Cècred, I find the scent of the products to be soothing and really enhances the ritual and sacredness of caring for your hair. As someone with fine hair, I find this brand A little bit of product goes a long way (meaning I don’t need to refill for a long time) and I will definitely be incorporating these products into my daily routine.” — ORR .
