There's a new creative director in town, so go ahead, Molly Mae. If you were surprised and amused to see a certain Scottish pop star bouncing in the background of various ASOS photos while browsing their page, there's a logical explanation - the online retailer invited Lewis Capaldi to join them 's office mentors new "editors." "
"Is this the front or the back?" the musician asked, inspecting a garment as he was led into the brand's "fashion closet" to pick out his favorite looks. Later in a behind-the-scenes video, we see the "Someone You Loved" singer directing the shoot, instructing the model to convey the following sentiment: "I'm on a date at Hinge and she's not here yet." Another model managed to show off The joy of receiving a tax refund was in line with the singer's highly specific creative vision.
"Generally speaking, I hate being in front of the camera. I'm not actually a model, although I've been mistaken for one, of course," the tongue-in-cheek singer told ASOS. "I'm more of a background guy. I don't do it very often, but when I do, magic happens. When you get it, you get it, you know?"
Excitingly, he also revealed that his new album "Broken By Desire To Be Heavenly Sent" will be released on May 29, 2023. "There's songs about heartbreak, there's songs about true love, which is great, and there's songs about talking to yourself about mental health," he said. "My life has changed dramatically over the past few years and that would have a big impact on someone's mind."
Returning to the fashion world again, he also talked about his style inspiration. "Well, the lack of style might be what I call it - or maybe it's the 'sloppy bastard' style," he said. Generally, I just wear whatever is most comfortable and has the least impact on my body. I dress a bit like a cartoon character, which means I wear the same thing every day. I woke up and thought, 'Well, it's illegal to walk around naked, so I need to put some clothes on.' '"
As for his signature look: "It's a plain white T-shirt, black pants and a green shirt — I believe it's called a 'shawl.' It's comfortable, it's stylish, it's chic." The eagle-eyed Shoppers also noticed Capaldi hiding in the background of various photos on the ASOS website, and his experience as creative director sent the internet into a tizzy.
So, next stop, Gucci? We hear there's a job in the works... Below, see our top picks of society's reaction to Capaldi's latest role.
