Now Max is raising its streaming prices

If price is an issue, you may need to downgrade to an ad-supported tier to continue watching Max programming.

Just in time for the new season of House of the Dragon , Warner Bros. Discovery Max (formerly HBO Max) is raising the cost of its monthly streaming subscription.

The new Standard plan is priced at $17 per month, or $170 per year, up $1 per month, and allows you to stream 1080p content on up to 2 devices simultaneously and make up to 30 downloads. You can also subscribe to Max with ads for $10/month/$100/year (stream 1080p on up to 2 devices simultaneously, but no downloads) or Ultimate ad-free (stream 4k on up to 4 screens simultaneously) Streaming and 100 downloads) $21 per month / $210 per year.

The Max with ads plan doesn't add up, so that's that. Small mercy, right?

If you're as passionate about House of the Dragon or the upcoming Penguin and The Last of Us Season 2 series as we are, then this might be for you. However, many of us will likely have to step down a level to ensure we can still fit this streaming service into our budget.

This is just another price increase in a long line of products. Spotify recently increased its music streaming prices, as all streaming services have been doing for some time.

Still, we'll have to see what happens next in the world of the Seven Kingdoms of Westeros, with Matt Smith as Prince Daemon Targaryen and Emma Darcy as Rhaenyra Targaryen. Princess and Queen Alicent Hightower played by Olivia Cooke. Oh, and all the dragons. It must be a dragon.