Everything We Know About Jerry Seinfeld's Pop-Tart Movie

Hollywood is never afraid to give us movies with origin stories we never asked for — that’s how we got Jennifer Lawrence’s vehicle Joy about the creation of Mop, or Ben Affleck’s newly released film about the Nike marketing team. Next up is a story about the creation of Pop-Tarts called Unfrosted: The Pop-Tart Story , directed by legendary comedian Jerry Seinfeld, who will co-write, direct, and produce the film and starring. Deadline announced in the summer of 2021 that the film would be produced by Netflix, with a reported budget of $70 million and an all-A-list cast. Here's everything we know so far about the Seinfeld project.

no frost plot

In 1963, two Michigan cereal companies, Kellogg and Post, competed with each other to create a new pastry that would "change the face of breakfast forever." The film is described in a press release as "a story of ambition, betrayal, sugar, and a sinister milkman," and promises plenty of comedy throughout—it was, after all, inspired by Seinfeld 23, a stand-up comedy special at the Beacon Theater in 2020, in which he waxes philosophical about his love of flan, which he deconstructed for The New York Times last year (below).

" Seinfeld" star Spike Fereston, who co-created the film with comedian Barry Madder, told Deadline, " I was sitting at home watching endless sad faces on TV, and I thought this was a It was a great time to make something based on pure silliness, so we took the pop-tart stand-up bit from my last Netflix special and turned it into a huge, crazy comedy movie."

Frost-free castings

The cast is a who's who of our favorite funny people. In addition to "Seinfeld," Melissa McCarthy, Jim Gaffigan, Amy Schumer, Hugh Grant and James Marsden will also star in the film, but their specific roles have not yet been announced.

The supporting cast also includes 30 Rock 's Jack McBrayer, " New Girl " Max Greenfield, "SNL 's" Bobby Moynihan, "Mr. Robot " Christian Slater, Adrian Martinez of Stumptown , Reno 911! Thomas Lennon and Sarah Cooper: All's Well Sarah Cooper.

Unfrosted potential release date

Production is believed to begin later this year, which means we can expect to see the film on streaming sometime in 2023. No trailer or trailer has been released yet.

This article will be updated with more information about Unfrosted as it is released .