We need a formal investigation into the marketing budget for the upcoming Barbie movie ASAP. Cold Stone collaboration, Malibu dream house Airbnb, and now *checks notes* a pink burger from Burger King? Yes, it's definitely happening, but don't expect to be able to pick one up at your local BK anytime soon. The limited-edition treat was launched exclusively at Burger King Brazil on July 12, and fans on Twitter didn't know what to think of the pink treat.
Just when you thought Barbie's marketing machine couldn't get any further, along comes a nip that's so confusing yet so alluring that you can't help but be fascinated. The Barbie- inspired Burger King meal is just that — a modern marvel — and according to CNBC , the surprising collaboration features a cheeseburger topped with slices of bacon and finished with a pink, smoky sauce. If that's not enough, the brand also launches a pink vanilla shake with strawberry Nesquik powder to wash down your meal. You have to be a special kind of sick (genius?) to create a combination like this. Marketing executives take note.
Between the hype for the movie and the bizarre and understated appetizer aesthetic, this pink dish is like Twitter bait. Since no one on the app could take things seriously, it didn't take long for the Brazilian Burger King bite to become perfect meme fodder for everyone to enjoy. In honor of the movie's July 21st opening weekend, here are the best memes and tweets about Burger King's pink Barbie burger.
Although the promotional meal doesn't appear to be available in the U.S., that didn't stop Twitter users from trolling the burger before they could even try it.
Ha ha.
We all know where the inspiration for the pink sauce came from.
Speaking of sauce, fans couldn't help but notice that the burger's dressing looked a lot like TikToker @Chef.Pii's 2022 hit pink sauce. oops.
For some reason, summer 2023 is the year of the Bizarre Milkshake collaboration.
Girls trip to Brazil, anyone?
Hey, don't knock it until you try it.
Just because you can't try a Barbie Burger King meal for yourself doesn't mean you still can't have an opinion. But let's face it: We're all kidding ourselves because we're jealous that we can't test it either. In the meantime, we'll have to settle for pink ice cream and shiny Crocs.
