Chrissy Teigen defends her 'Crave' empire, calls it a 'content farm'

Chrissy Teigen is setting the record straight on her culinary empire. Chrissy Teigen responds to criticism of her Cravings empire after New York Times contributor and cookbook author Alison Roman slammed her cooking and home goods brand criticism, and revealed the extent of her involvement in every aspect of the growing brand. Roman, known for developing viral recipes like "Stew," spoke to The New Consumer about her career goals and compared them to Teigen's culinary success.

"What Chrissy Teigen did is so crazy to me," Roman said. "She had a successful cookbook. And then it was like: Boom, stand in line at Target. Boom, now she has an Instagram page with over a million followers, and it's like people run a content farm for her. It blows my mind. This is not what I want to do." In response, Teagan wrote a series of tweets explaining that Roman's comments "disappoint me and hit me hard" — especially since she's another food writer. Loyal fans.

“I’ve been making her cookbooks, buying cookbooks, supporting her on social, and praising her in interviews for years,” Teigen wrote. “I even signed on as an executive producer on the show she talks about in this article Filmmaker." The "Chrissy's Court" star then explained that all of her recipes and products come from a love and true passion for food and cooking.

"I started craving things because I wanted things for myself. I wanted something that John didn't buy, and I wanted to do something that would calm me, make me happy, and make others happy," she wrote. Then added that her new food site , Cravings by Chrissy Teigen, "is not 'machine' or 'artificial content' — it's me and two other women." In fact, she revealed , the site is a true labor of love for her and the people she works with: "We do this work ourselves and there's no monetary gain yet. It's just work work work and the reward is that you enjoy it," Teigen wrote road. "This 'farm' you imagine doesn't exist. I am the farm. I am the cows, horses, and pigs."

Teigen also spoke about her idea of ​​"selling out" by partnering with Target to create a line of cookware and homewares, explaining that it was her "dream" to develop her own product line. "I didn't 'sell' myself out to achieve my dream," she wrote. “Having a line of cookware, being involved in the entire process from start to finish, and seeing something go from sketch to my hand, I love that.”

She continued, "It makes me happy to see this thing in my hands being used by people all over the world. It makes me happy to watch a company grow. I get joy from it and a lot of people get joy from it." Teagan is still there While tweeting in defense of Tidying Up 's Marie Kondo, Roman also criticized her for "selling out" by developing her own line of organizing products, which can be purchased on her website.

Roman publicly apologized to Teigen via Twitter on May 9, writing that she was "deeply sorry" for her comments. "I shouldn't have used you/your company (or Mary's!) as an example of what I wanted for my career - that was flippant, careless, and I'm sorry," she wrote. Still, the whole incident makes one thing clear: Whenever you cook one of Teigen's recipes, you can rest assured that it's got her full heart and soul in it, too.