When it comes to sweet spreads, the UK is spoiled for choice. But one delicacy is particularly famous these days: Lotus Biscoff. You'll find it in Five Guys milkshakes, KitKats, and even in lasagna. Yes, lasagna. One cookie-obsessed couple even had a cookie-themed wedding. Now, there's more, in the shape of new XXL jars. Where can I buy giant Lotus Biscoff jars? Head to Asda.
Asda has launched a new 720g jar of Lotus Biscoff sauce, which is almost twice the size of a typical 400g jar. The new size is priced at £3.50, which is only slightly more expensive than the regular 400g (£2.28). The spread is also available in a crunchy version with added cookie crumbs to enjoy.
Need a reminder of the hype? This spread is an offshoot of Lotus Biscuit. Flavor-wise, think of a sweet nutty caramel flavor with a hint of saltiness and a hint of cinnamon. The cookies taste like a cozy winter day in front of the fire. Now, imagine how cozy your toast or muffins will be.
In November 2020, YouGov reported that Lotus Biscoff had the largest increase in customers when it came to snack foods. Why are we so obsessed? Online publication Tyla launched an interesting investigation into the Biscoff craze in February. Tyla concluded that Biscoff blew our taste buds away because it achieved the perfect balance of flavours.
View on InstagramOne way to use Biscoff sauce? Drizzle your pancakes with luscious caramel. Your jars will be finished in no time.
Micah Carr-Hill, co-founder of food development company Tastehead, said in an interview with Tyla: "A good cookie is essentially the perfect balance of sweetness and salt, plus spices and Bitter, that's why Biscoff is always a winner. "
A brief history of Lotus Biscoff
Let's review the source of Biscoff's success. In 1932, in a bakery in the Belgian town of Lembeck, Jan Boone had just made a new caramel cookie. He named it "Lotus," inspired by the purity of its natural ingredients. He continued to sell the cookies to cafes and diners, promoting them as the perfect accompaniment to coffee. An evolution of the name Biscoff - in fact, it's a portmanteau between "bis" from biscuits and "coff" from coffee.
Since then, the popularity of Lotus biscuits has continued to soar. It’s so popular that when Delta Air Lines removed the cookie from its in-flight menu, an Eater editor wrote an article titled “ You Can Take My Legroom, But You Can Never Own Mine.” Cookies" article.
The evolution from biscuits to spread is the result of a Belgian mother’s entrepreneurship and invention. The mum came up with the brilliant idea of quickly turning biscuits into spreadable form and entered her creation into the local TV competition De Bedenkers (The Inventor). Her entry won and she collaborated with Lotus to create the spread. Thank God for Belgian moms!
Jamie McMillan, category planner for desserts and bakery at Asda, told Delish : “Biscoff biscuits remain popular with our customers and there is a growing trend to include Biscoff in cakes and tarts. Popular, so we’re confident the new exclusive Giant Gar will resonate with Asda shoppers. “Personally, I tend to agree.
