Kendall Jenner loves adventurous looks. Whether she's wearing a sequined bra on the cover of Vogue , rocking a mid-century style at the Met Gala, or even replicating her sister Kourtney Kardashian's wedding dress at the after-party, the supermodel seems to have it all. Not hesitant to take fashion risks, the model continues with her latest modeling campaign.
Jenner became creative director of fashion e-retail site FWRD in 2021 and has since been showcasing bold swimwear and luxe looks in the brand's seasonal campaigns. As she posted on Instagram on May 13, in her latest campaign, she shows off multiple swimsuits that are both risqué and approachable.
Kendall's bold bikini
In FWRD's Summer 2024 campaign, shot by Cameron Hammond, Jenner shows off her carefully curated collection of swimsuits. In new photos, she embraces the thong trend, wearing SIR.'s beaded bikini briefs, which retail for $100.
In other images, Jenner showed off a $330 red strapless bikini set from The Attico, one of her favorite swimwear brands, which she featured in another FRWD ad campaign. This time, she let her string bikini bottom take center stage, while she topped it off with a $180 knit T-shirt from ERL. (The male model next to her chose to wear nothing at all.)
Jenner lounged poolside, showing off a metallic brown laminated bikini set by Tom Ford, priced at $890. She also opted for a floral print (groundbreaking) for summer, wearing a red floral bikini top and matching high-cut bottoms from Heavy Manners, which retail for $110 each.
Kendall's see-through thong look
Jenner was arguably one of the pioneers of the visible thong trend, even incorporating the accessory into more formal looks. After the 2023 Met Gala, she decided to wear a completely see-through mini dress that showed off her high-cut, thin-strap bra.
In January, the model posted a vacation photo of herself on Instagram, in which she wore a red string bikini with white wave detail, perfect for a beach getaway. Jenner actually owns this "knitted kini" swimsuit in three different colors, from Deparel, which retails for $300.
Her Instagram profile and FWRD picks indicate that Jenner is a fan of the thong bikini, and it's not one that's leaving her wardrobe anytime soon — not even at the Met Gala.
